On Demand Webinar

Climate Protection Dialogues: The Chatbot Strategy behind myclimate

September 10, 2025, 2:00 p.m.

“

A strong example of how well-thought-out dialogues work and how transferable the findings are to other projects.

“

Johannes Hehr
Chief Sales Officer

Making climate protection understandable and motivating people to take action. That is myclimate's mission. To achieve this, the non-profit organization relies on an AI chatbot from moinAI that not only informs but also activates. Whether it's calling for donations in the right place, raising awareness among private individuals, or making concrete offers to companies, the chatbot combines strategic dialogue design with real impact.

In the webinar, Joél Akeret from myclimate and Johannes Hehr from moinAI show how this versatile use case came about: from the initial editorial processes to today's combination with GenAI.

You ca look forward to exciting insights from over 20,000 conversations, live insights into the moinAI hub, and practical tips on how chatbots can be used as a tool for automation, but also for impact, conversion, and target group understanding.

Sign up for the webinar:

Speakers in the panel:

Webinar host Frederik Schröder
Joél Akeret
Digital Marketing
Project Associate Digital Marketing

Webinar host Frederik Schröder
Johannes Hehr
Chief Sales Officer
moinAI

Johannes is Chief Sales Officer at moinAI and is passionate about innovative technologies. In his role as head of the sales team at moinAI, he drives the future of customer communication forward in both medium-sized businesses and large enterprises in the DACH region.

In collaboration with:

Your guide to AI success: The myclimate use case

‍How can a chatbot persuade people to take action? myclimate shows how it promotes donations, informs target groups and provides insights in a B2C and B2B context.

  • Encourage donations: In this way, the chatbot is used specifically to generate donations at relevant points.
  • Low-threshold entry: Users get easy access to the topic of climate protection via the chat.
  • Use in B2B and B2C: A chatbot for two different journeys that appeals to both private individuals and companies.
  • Market research in chat: How analyses and evaluations of questions help to further develop the offer and information in a targeted manner.
  • Manage content efficiently: Editorial processes were combined with GenAI, based on over 20,000 conversations.
  • Insight into the MOINAI hub: Content, teasers and user guidance are shown live and directly in the system.
  • Lessons Learned: What myclimate has learned from the project and what recommendations they share.

    • Regardless of whether you're just starting out with AI or are already gaining experience, this best practice case shows you how you can sustainably anchor artificial intelligence in your company. Ask your questions and get concrete ideas for your own project.

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