moinAI vs. Userlike – A Direct Comparison

About this guide

In this article, we take a look at two providers in the field of conversational solutions: moinAI vs Userlike. Both enable companies to communicate digitally with customers - but they take different approaches. While Userlike is primarily known for live chat, moinAI focuses on intelligent automation through artificial intelligence. So if you want to automate not only digitally, but also in a smart, data protection-compliant and scalable way, moinAI is a suitable alternative to Userlike. In this comparison, we show exactly what makes the difference.

Why Companies Today Need Conversational Solutions (With Good AI!)

Today's customers expect fast, uncomplicated answers - around the clock and on the channel of their choice. Whether it's a return, a product request or a general question, the answer should be immediate, personal and, ideally, provide direct assistance. This is exactly what chatbots, product advisors and other conversational solutions are for.

But not every automated solution is really intelligent. Only with strong AI in the background does a simple bot become a real helper. A good conversational AI understands concerns, learns from conversations, provides suitable answers - and can even recommend products or initiate internal processes.

This not only improves the customer experience, but also relieves the burden on service teams, saves costs and provides valuable insights into customer behavior. For this to work, however, technological experience and genuine AI expertise are required. And this is precisely where the differences between providers become apparent.

moinAI – AI Expertise and Automation at the Highest Level

moinAI specialises in automated customer communication in marketing, sales and service. At its centre is a powerful AI chatbot that is scalable, based on GenAI and generates automated responses. The system is supplemented by specialised AI agents for defined service processes and an AI-supported product recommendation - for smart advice directly on the website. At the same time, moinAI enables seamless communication via common channels such as the website, in-app and WhatsApp.

moinAI is GDPR-compliant, works without programming knowledge and supports 98 languages. The platform has been developed in-house for over ten years – with over 100 companies that automate and improve their communication with moinAI.

moinAI at a Glance

  • Founded: 2015
  • Focus: AI-based customer communication automation
  • Core Features: GenAI chatbot, AI Agents, product recommendations
  • GDPR: Compliant and developed in Germany
  • Languages: 98+ supported
  • Platform: No-code and intuitive
  • Clients: 100+ companies

Userlike – Good Live Chat Solution With Automation Option

Userlike is primarily known as live chat software and enables companies to communicate via website, WhatsApp, Instagram, email and more - bundled in the so-called Message Centre. In addition to classic chat, Userlike also offers automation functions, including simple chatbots and GPT 4 integration. The platform is developed in Germany, is GDPR-compliant and is aimed at companies that want to stay close to their customers and ensure accessibility across different channels.

Basic Understanding: Platform vs. Specialist

Both providers are therefore focussing on digital customer communication - but are pursuing different priorities.

Userlike sees itself as a comprehensive communication platform. As already mentioned, the message centre bundles channels such as the website, WhatsApp and Instagram in one place. The setup is complemented by functions such as video calls, mobile app and simple automation.

moinAI, on the other hand, specialises in smart automation. Even though cross-channel use is possible, the tool focuses primarily on the efficient processing of recurring enquiries - with the help of a generative AI chatbot, specialised AI agents and AI-supported product recommendations directly on the website. AI is not an accessory here, but the centrepiece.

What Does This Mean for Companies?

The difference is particularly evident in everyday life:

  • Userlike is suitable for companies that rely on real-time communication and manage many channels. Automation is possible, but it is not the focus.
  • moinAI offers scalable automation, relieves teams of recurring enquiries and uses AI to support consulting and lead generation – across all channels.

Both tools have their place – the decisive factor is whether the focus is on broad communication or targeted automation.

Direct Comparison between moinAI vs. Userlike

A direct comparison shows that moinAI scores particularly well when it comes to AI specialization, automation depth and implementation expertise.

Criteria moinAI Userlike
Focus Automation & AI Live Chat & Messaging
Chatbot
  • Specialized AI Agents
  • Use-case oriented
  • AI Actions (end-to-end solutions)
  • Independent digital assistant
  • GPT-powered bot
  • Add-on within live chat platform
Industry Templates
Teaser Context-based action buttons with thematic links (customizable per page) Generic “Contact Us” teaser without context
Generative AI
  • RAG
  • Own knowledge base
  • Choice of AI model (e.g. GPT-4)
GPT integration
Multilingual Support
  • 98+ languages (AI chatbot)
  • Auto-translation (live chat)
26 languages & auto-translation (live chat only)
UI/UX Clear focus, intuitive setup Feature-rich, somewhat cluttered
AI Expertise & Experience Since 2015, AI-centric platform from day one (including own language model) AI added later to platform
Support Personalized support by AI and project experts Reliable support according to customer reviews

What Customers Say – A Look at User Reviews

In the end, it's not just what a tool promises that counts - but how it really works in everyday working life. That's why it's worth taking a look at what users of Userlike and moinAI have to say: honest, unembellished and practical. All quotes are from OMR Reviews and freely translated into English.

Getting Started: Bumpy vs. Intuitive

Some users describe Userlike as not very beginner-friendly. The multitude of functions can be overwhelming at first and the interface is not always intuitive:

‘Unfortunately, due to the abundance of features, the start was quite confusing and it was difficult to find your way around the tool. [...]’ - Lennart from LewoMedia about Userlike

The picture is different with moinAI: the ease of use of the hub is repeatedly emphasised positively - even by users with no prior technical knowledge. The structure is considered clear and the handling intuitive. This is particularly evident in the following feedback:

‘[...] That the tool for building and managing the bot is easy to understand, but still comes with a wide range of capabilities/functions [I like best]’ - Florian from Teleboy AG about moinAI

AI: Expandable vs. Flexible

Many Userlike users also see room for improvement when it comes to AI. Although basic automation is possible, some functions can only be used in a really smart way via third-party providers such as Botcamp:

‘The AI functionalities are quite ok, but could be improved. Much smarter and better via third-party providers like botcamp.ai.’ - Christoph from Casio about Userlike

It is also clear in other areas that the AI is not yet fully developed:

‘[...] The AI-supported bot still has a few teething problems. There is still room for improvement. [...]’ - Kai from HFH about Userlike.

moinAI takes a different approach here: the combination of generative AI and editorial structure allows dialogues to be designed flexibly and tailored to the user's own use case. The hybrid approach is particularly emphasised - users can flexibly decide for each topic area whether they want to rely on automated answers or manually maintained content. The ability to train on the basis of real data and thus make targeted improvements creates additional trust in the quality of the AI.

Joél from the myclimate foundation puts it this way:

‘I am particularly impressed by moinAI's hybrid approach. It is possible to switch flexibly between AI integration and manual topic creation. Depending on the use case, this allows us to either utilise full automation or control specific content. The dashboard is also a clear plus point: the clear user interface makes it easy to monitor and optimise the chatbot and its performance.’ - Joel from the myclimate foundation about moinAI

Pricing: Complicated vs. Transparent

Another point of criticism of Userlike concerns the pricing model: licences cannot be flexibly adjusted and the many additional features make it easy to book too much or too little. Some users report that the tool seems cheap at first, but turns out to be less predictable due to additional costs:

‘[...] Due to the abundance of functions, it can happen that you get a little bogged down in the package and book too much or too little. Unfortunately, you can only switch off unused operator licences at the end of the contract and not flexibly, e.g. at the end of the month. [...]’ - Jochen from PSD Bank Nürnberg eG about Userlike

The price structure itself is also perceived as confusing - especially at the beginning:

'While Userlike has many positive aspects, potential users should also keep a few things in mind. The pricing complexity and learning curve may be challenging at first, and the free features are limited. [...]' – Theresa from Ricosta on Userlike

At moinAI, however, pricing transparency is particularly highlighted. Customers appreciate the lack of hidden costs and the comprehensive onboarding even with the cheapest package. According to several reviewers, the combination of an easy-to-understand structure, well-chosen features, and transparent pricing ensures a coherent overall package – without any nasty surprises:

'[...] In addition, the pricing model with a flat rate without variable costs for initiated conversations is very attractive and gives every company planning security. [...]'– Steven from Axel Springer Kundenservice GmbH about moinAI

And not only the price is convincing, the service also offers real added value according to moinAI customers:

'[...] The support from the moin.ai team was really good and provided a clear onboarding experience for everyone involved. [...]' – Jessica von Kroschke, sign-international GmbH, about moinAI

Or:

'[...] The onboarding was quick and very structured, and we can now access support at any time. A great combination of a compelling product and service orientation.' – Ulrike from Chocoversum by Hachez about moinAI

The bottom line is that user reviews show that if you value intuitive operation, flexible AI, and a transparent pricing model with convincing service, moinAI is a good choice.

Special Strengths of the Userlike Alternative

moinAI isn't just another chatbot—it's a sophisticated platform that makes complex AI technology accessible, enables true automation, and prioritizes data protection. What makes the solution special? Here's an overview of its key strengths:

Benefits of moinAI

  • Generative AI combined with editorial structure
  • Specialized AI Agents instead of standard bots
  • Scalable in volume and languages
  • GDPR-compliant by design
  • Easy setup without IT expertise
  • Transparent pricing and personal consultation
  • Seamless integration into existing systems (e.g., HubSpot)

AI Agents Instead of Simple Bots

Instead of relying exclusively on traditional chatbots, moinAI works with specialized AI agents. These agents perform specific tasks—for example, in consulting, service inquiries, or lead management—and operate significantly more flexibly than rigid systems. The hybrid structure (generative AI plus editorial content) creates tailored dialogues that adapt seamlessly to the use case. For users, this means less scripting, more impact.

Scalable, Multilingual and Working 24/7

Whether you're a medium-sized business or an enterprise, moinAI grows with you. The chatbot understands 98 languages, scales automatically with high request volumes, and maintains reliable performance. At the same time, it relieves the burden on the service team—especially when it comes to frequently recurring questions.

More Control Thanks to Own Knowledge Base

Managing content requires structure – and that's exactly what moinAI offers with its central knowledge base. Here, sources are neatly maintained, made adaptable at any time, and combined with generative AI. This creates high-quality answers that fit the brand and can be updated regularly. Even larger teams can maintain an overview.

Automation With Analysis & Insights

Want to answer routine questions automatically, fill out forms directly in the chat, or capture leads? moinAI not only offers smart automation, but also a powerful analytics setup. Companies can track how the chatbot is performing, which topics are performing well, and where there is still potential. Convenient: Numerous integrations (e.g., HubSpot) allow the collected data to be processed directly.

GDPR-compliant by Design

Data protection isn't an add-on, but rather part of the concept: moinAI was developed from the outset to be GDPR-compliant – including secure hosting, transparent data processing, and understandable processes. This is a real plus, especially for regulated industries or data-conscious companies.

Transparency and Control as a Principle

At moinAI, AI isn't a black box system. Companies receive detailed insights into AI behavior – including a test environment (playground), individually controllable instructions for AI agents, and protective mechanisms such as guardrails for compliance and security. This allows them to understand how and why the AI ​​provides certain answers.

Simply Start – Even Without an IT Team

The platform is completely no-code. This means that chatbots can be created, maintained, and further developed even without prior technical knowledge. Getting started is easy, the interface is intuitive, and the onboarding package ensures everyone is on board. Migration from other tools also works smoothly – without having to rebuild everything.

More Than Just Support: Also Intended for Marketing & Sales

moinAI not only helps answer questions, but also actively supports lead generation and targeted customer advice – for example, with AI-powered product recommendations directly on the website. This makes the platform interesting for teams outside of traditional support as well.

Personal Support From Product and AI experts

Behind moinAI is a team that not only advises but also thinks along with the team. Patrick Zimmermann (Managing Director) and Kai Matzutt (Head of AI), two experienced AI experts, shape the strategic direction and further development of the moinAI platform – from AI logic to new features.

The Customer Success team, on the other hand, ensures day-to-day implementation – with real support instead of standard answers. Whether via ticket, email, or phone, through regular webinars or in-depth help center articles: moinAI's CSM team supports customers in a collaborative manner and ensures that the chatbot not only works but also delivers real added value – even in the long term.

→ Read more about this in our blog post: “The moinAI CSM team - for a Fixed Contact Culture”.

When Is Which Solution Suitable?

Both tools pursue different approaches – and that is precisely why it is worth taking a look at the specific needs of the company.

Userlike is particularly suitable for support teams that place a strong emphasis on traditional live chat and primarily rely on direct, manual communication. Those who prioritize quick responses via human agents will find a streamlined solution with an optional GPT extension.

moinAI is the right choice when more than just chat is required: Companies that want to automate customer inquiries, generate qualified leads, or scale digital consulting benefit from an AI system with a clear structure. Thanks to a central knowledge base, specialized AI agents, and tracking options, the AI ​​chatbot becomes a versatile automation tool – even beyond traditional support.

Conclusion: Two Tools, Two Approaches

Both solutions have their merits, depending on your primary goals. If you want to keep it classic with live chat and focus on manual support, Userlike is a good choice.

However, those looking to use conversational AI strategically and scalably will find moinAI to be a more focused solution. With generative AI, specialized AI agents, and a clearly structured knowledge base, moinAI is significantly more geared toward sustainable automation, which is crucial, especially in a dynamic market. Pure live chat is hardly scalable – AI-based systems, on the other hand, are.

What matters most: Anyone using AI should rely on solid expertise and proven systems. Because today’s users don’t just expect an answer – they expect the right one. And fast.

Best Userlike Alternative for Modern Customer Communication

moinAI offers more than just live chat – with AI Agents, deep automation, and GDPR compliance. Test your automation potential now.

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