How the Thuringian energy supplier TEAG implemented an AI chatbot within 14 days as an emergency COVID-19 aid to relieve customer service and guarantee “around the clock” availability.
With moinAI, we’ve been able to optimise the customer experience on the TEAG website. The software is very intuitive for both staff and customers. The CSM team works extremely quickly and is very helpful. That’s exactly the sort of collaboration you’d hope for!

Meter readings, installment payments, billing: These are topics that sooner or later affect all TEAG customers, resulting in a high, constant volume of inquiries for customer service.
TEAG Thüringer Energie AG is an energy supplier based in Erfurt and has been a moinAI client since 2020. The company relies on an AI assistant as an immediate solution to relieve the burden on its customer service team.
It all started during the COVID-19 pandemic. With fewer staff available on the phones, there was a simultaneous surge in questions regarding installment payments and contracts. Back then, the chatbot went live in just 14 days, answering the most common questions around the clock.
Expectations have changed over time, and TEAG wanted issues to be resolved directly within the chat. Simply answering questions is no longer enough. This led to three goals:
The new TEAG customer portal was launched in mid-2026, enabling the use of interfaces via an agentic AI platform. Anyone logged into the portal can get started immediately. All others authenticate themselves directly in the chat using the same logic they are already familiar with from the portal. Once logged in, dedicated AI agents take over. They read data from the system, verify it, and write changes back directly.
Today, five processes are available for tasks that users previously had to access via the customer portal or by contacting the service team:
The AI agent first displays the current installment amount and the permitted range from the system. Then, one of three scenarios applies.
Installment payments were already one of the most frequent topics in the TEAG chat back in 2020. At that time, the chat could explain where customers could change their installment amount. Today, it changes it itself. Here is how it works:
In this case study, you will learn in detail how TEAG made the transition from a Q&A bot to AI agents and how the five processes are structured. Including all edge cases and the figures for the SAP integration. The architecture is modular, allowing for additional processes to be added at any time.
Learn, among other things:

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