Queues are as much a part of a theme park as the rollercoaster itself, especially outside the rides. Whilst there isn’t much you can do whilst waiting in a long queue for your favourite attraction, the wait at the information desk and on hold can be cleverly avoided: here, AI solutions come to the rescue for theme parks by answering hundreds of questions at the same time – without the need for a ‘45-minute wait’ sign.
Here are the 20 questions your chatbot should be able to answer – if your theme park receives any other, very specific questions, you can, of course, add that information to your chatbot as well.
Category 1: Opening hours
1. When does the park open this year?
2. How late is the park open today?
3. Is the park open even when it’s raining?
4. Is the park less crowded on weekdays than at the weekend?
5. Are there special opening hours for events such as Halloween?
Category 2: Tickets & Prices
6. How much does a day ticket cost?
7. Is there a reduced price for children?
8. Are there discounted tickets for senior citizens or people with disabilities?
9. Is a season ticket better value than buying individual tickets?
10. Do I have to buy my ticket online in advance, or can I buy it on the spot at the ticket office?
Fancy giving it a go yourself?
The best way to learn is by trying it out! Below you’ll find a demo bot, which has been trained using information from a sample scenario (Moinis Adventure Park). The Moinis Adventure Park bot shows you just how quickly and easily questions about the park can be answered:
Category 3: Attractions & Programme
11. What is the minimum height requirement for the big rollercoasters?
12. Are there any rides for young children?
13. How many shows are there each day?
14. Are there restaurants in the park, or just food stalls?
15. Can I bring my own food into the park?
Category 4: Rules & Practical Information
16. How many car parks are there and how much does parking cost?
17. Can I take my rucksack or a bag inside?
18. Are there lockers for valuables and coats?
19. From what age are children allowed to visit the park unaccompanied?
20. What happens if an attraction is closed for maintenance?
The moinAI AI chatbot independently learns the content of websites, FAQs and other documents, and can use this knowledge to answer questions in natural language, even if they are not word-for-word matches of the FAQs on file. For theme parks, it therefore offers
+ round-the-clock availability,
+ a noticeable reduction in the team’s workload, and
+ the ability to communicate last-minute changes immediately and consistently via the chatbot.
Chatbots in Action: real-world examples
The moinAI AI chatbot independently learns the content of websites, FAQs and other documents, and can use this knowledge to answer questions in natural language, even if they are not word-for-word matches of the FAQs on file. For theme parks, it offers round-the-clock availability, significantly reduces the workload on staff, and enables last-minute changes to be communicated immediately and consistently via the chatbot.
MoviePark Germany
Just how complex this volume of enquiries becomes in practice is particularly evident at large theme parks with a wide range of attractions. Movie Park Germany in Bottrop-Kirchhellen is a good example of this: roller coasters and rides, shows, themed areas, catering and, in some cases, accommodation are all brought together under one roof here. The guests’ enquiries are correspondingly diverse. With such a wide range of attractions catering to a diverse range of target groups – including families, young people, fans of specific themed worlds and many more – an AI chatbot really comes into its own, automatically assigning each enquiry to the relevant theme area. Even with vaguely worded questions, the chatbot recognises the actual intention and can categorise the information correctly. Visitors thus receive tailored responses and do not have to click through confusing FAQ pages.
The chatbot "S.A.M." acts as a digital product assistant on the company’s website:
Blackfoot Beach
Another example of the successful use of a chatbot can be found at Blackfoot Beach. This is a versatile events and leisure venue on Lake Fühlinger in Cologne, which, in addition to a high ropes course and the popular lido, also offers the option of using the site as an event venue. With such a wide range of services on offer, there are naturally a great many questions of all kinds, which the chatbot – acting as a digital assistant – can then answer automatically and in a manner appropriate to the topic. This means customers receive personalised responses directly via the chat, without the need for a phone call or an enquiry by email.
The chatbot is embedded directly on the company’s homepage:
Conclusion: A chatbot with a big impact
Any theme park that introduces a chatbot will, using the four categories described above, already cover the majority of all incoming enquiries regarding opening times, tickets and attractions. The result: a service channel that works best precisely when visitor numbers are at their highest. This enables the park to ensure round-the-clock availability even outside the opening hours of the telephone helpline and information desk, whilst significantly reducing the workload on staff. Last-minute changes, such as altered opening times, are communicated immediately and consistently via the chatbot.
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