Christian Schacht is the founder and CEO of Verged, a consultancy that helps CX leaders use AI to transform customer interactions – with results that are not only efficient, but also ethical, measurable and human-centred. With over 20 years of experience in digital transformation in Europe, the US and APAC, he is familiar with the hype cycles of the industry. His conviction: AI is not just another tool, but fundamentally changes how companies interact with people. This opens up new opportunities for scaling and personalisation, but also raises key questions about trust, governance and purpose.